AI Insights · Timothy · July 2022
Top 5 Fashion Games Performance in South Africa Q2 2022
Explore the performance trends of the top 5 fashion games on a unified platform in South Africa during Q2 2022, with insights on downloads, revenue, and active users.
The second quarter of 2022 saw notable trends among the top 5 fashion games in South Africa on a unified platform. Below, we delve into the performance of each game in terms of weekly downloads, revenue, and active users.
Project Makeover by Magic Tavern, Inc. experienced fluctuating weekly revenue, peaking at approximately $13.7K at the end of March and gradually declining to around $9.8K by the end of June. Weekly downloads saw a peak of 6.2K in early May, then stabilized between 4K and 5.6K for the rest of the quarter. Active users ranged from 48K to 55K, with a slight dip in mid-May before recovering towards the end of the quarter.
Crowdstar LLC's Covet Fashion: Dress Up Game showed a mixed revenue trend. Starting at $3.9K, it saw a drop to $2.5K in early June before rising to $3.7K by the end of the month. Downloads ranged from 780 to 1.8K weekly, with a notable increase in late April. Active users remained relatively stable, fluctuating between 3.7K and 4.7K throughout the quarter.
Pocket Styler: Fashion Stars by Nordcurrent UAB experienced a steady revenue decline from $3K in late March to approximately $1.5K by the end of June. Downloads peaked at 3.4K at the start of the quarter, then varied between 1.4K and 3K. Active users consistently ranged from 13.6K to 17K, showing a slight decline towards the end of the quarter.
RuPaul's Drag Race Superstar by Eastside Games displayed modest revenue growth, starting at $282 and peaking at $719 in late June. However, download numbers remained minimal, with only a few weeks showing any activity. Active users showed a gradual decline from 2.4K to 1.7K over the quarter.
Super Stylist Fashion Makeover by CRAZY STYLE LTD saw a significant revenue increase from $495 in late March to $690 by the end of June. Downloads varied significantly, peaking at 5.5K in mid-June, with active users showing a notable rise from 22K to nearly 29K during the same period.
These trends highlight the varied performance of fashion games in South Africa during Q2 2022. For more detailed insights, visit Sensor Tower.
